In the Brundtland Report, the United Nations defined sustainable development as development that meets current demands without compromising the ability of future generations to meet theirs. It is based on the assumption that resources are finite and should be used sparingly and wisely to ensure that there are enough for future generations without lowering the current standard of living. A socially responsible society must prioritize environmental conservation and the dynamic balance of human and natural systems.

Pillars of sustainability

The environmental, social and economic pillars make up the concept of sustainability, which is sometimes known as profits, planet and people informally. These are particularly important in terms of the sustainability of the company and the activities of the company.

The most frequently discussed aspect is the protection of the environment. As part of a supply chain, it is about reducing the carbon footprint, water consumption, non-decomposable packaging and unnecessary operations. These procedures can be both cost effective and beneficial to the bottom line, as well as crucial for environmental sustainability.

Social development involves treating people fairly and ensuring that employees, stakeholders and the society in which a business operates are treated in a responsible, ethical and sustainable manner. More tailored benefits, such as higher maternity and paternity benefits, flexible hours and learning and development opportunities, could help achieve this goal. Companies should, for example, use a sustainable workforce, which implies mature employees who are well paid and able to work in a safe atmosphere.

Economic development is probably the simplest type of long-term sustainability. A business must be successful and generate enough money to be economically viable in the long run. The difficulty with this type of sustainability is finding a balance. Rather than making money at all costs, companies should try to make money in a way that is compatible with other aspects of sustainability.

What to do to quantify it?

The performance of the three basic principles as a whole, in particular a balanced treatment of the three, is used to assess sustainability. Although the three basic concepts of the Triple Bottom Line do not provide a measurement methodology by themselves, later approaches to sustainability assessment have attempted to do so. Despite the fact that there is no official universal sustainability assessment, several organizations are developing industry-specific methods and techniques to assess how social, environmental and economic principles work within a company. .

What impact does sustainable development have on companies?

Sustainability is becoming increasingly crucial for all businesses, regardless of industry. A sustainability strategy is considered necessary by 62% of executives today, and 22% believe it will be necessary in the future.

Simply put, sustainability is a business strategy for generating long-term value by considering how a business operates in its environmental, social and economic contexts. The concept behind sustainability is that establishing such metrics promotes the life of the business. Businesses are realizing the need to act on sustainability as expectations of corporate responsibility rise and transparency becomes more widespread.

Today’s leaders face a complex and unprecedented confluence of social, environmental, business and technological forces. This requires comprehensive and long-term management. Executives, on the other hand, are often reluctant to make sustainability a priority in their company’s business plan, mistakenly believing that the costs outweigh the benefits. Academic research and corporate experience, on the other hand, suggest the exact opposite.

Traditional business strategies focus on creating value for shareholders to the detriment of other stakeholders. Sustainable businesses are changing the business ecosystem by creating models that benefit all stakeholders, including employees, shareholders, supplier chains, civil society and the environment. The concept of “creating shared value” was pioneered by Michel Porter and Mark Kramer, who argued that businesses can generate economic value by recognizing and addressing social issues related to their business. Much of the strategic value of sustainability stems from the requirement to communicate with and learn from important stakeholders on a regular basis. A company with a sustainability agenda is better positioned to predict and respond to economic, social, environmental and regulatory changes as they occur through regular discussions with stakeholders and continuous iteration.

Additionally, businesses can benefit from the Triple Bottom Line approach to running a business in a variety of ways. Meeting the United Nations requirements for environmental sustainability is not only ethical and necessary, but it is also cost effective and allows for a better business model. In addition, sustainability allows a company to recruit employees, owners and consumers who are committed and share the same values ​​as the company’s sustainability goals. Therefore, the impact of sustainability on a company’s reputation and income can be favorable.

Why is sustainability important for students

Sustainability is a comprehensive field that provides students and graduates with knowledge about almost every element of human life, from business and technology to the environment and the social sciences. The essential skills with which a graduate leaves college or university are in high demand, especially in a modern society that seeks to dramatically reduce carbon emissions while discovering and developing future technologies. Politics, economics, philosophy and other social sciences, as well as the hard sciences, are all used to support sustainability.

As companies seek to comply with the new legislation, many corporate occupations at graduate level and above prioritize sustainability skills and environmental awareness. As a result, sustainability graduates will work in a variety of sectors including civic planning, environmental consulting (built and natural environments), agro-industry, non-profit management, business strategy, health assessment and planning, and even law and decision making. . Entry-level jobs are on the rise, and bachelor’s graduates can look forward to more options and opportunities in the years to come. Sustainability is one of the newer study programs, trying to combine social sciences, civic engineering, and environmental sciences with the technology of the future. When we hear the phrase “sustainability” we usually think of renewable energy sources, carbon reduction, environmental protection and a strategy to control the delicate ecosystems of our planet. In summary, sustainability is about preserving our natural environment, human and ecological health, while encouraging innovation and ensuring that our way of life is not compromised.

Even if you are not studying environmental science, sustainability is an important subject to learn. Sustainability is important for business majors to understand because it contributes to customer attractiveness and corporate social responsibility. Students studying agriculture, nutrition, and public health should focus on sustainability to understand how to feed a growing population with nutritious, high-quality food. Education majors pass their sustainability knowledge on to the next generation, preparing them to lead change. Each major has a link with the environment

The long term

As people continue to lead more sustainable lives due to the climate issue, there is a current trend towards sustainability as a more desirable goal for business. A positive climate impact across the entire value chain, a better influence on the environment, people and the atmosphere, and a useful contribution to society will most likely be expected from companies in the future. Companies will be held responsible for all parts of the industry, and any environmental damage or harmful emissions from production operations must be controlled or eliminated. In what is called a “circular economy”, it is also expected that resources will be reused to cope with global population growth. This transformation would allow one person’s waste to become another’s resource, resulting in significant waste reduction and a more efficient supply chain.

As we approach the start of a new year, we are keenly aware of the growing urgency of the climate movement, as well as the need to act to catch up with ambition. Not just for researchers and policy makers, but for everyone – business leaders, negotiators and communicators – there is still a lot of work to be done. We have a better chance of building a sustainable future if we can share what works.


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